You may have hosted some webinars and even attended a bunch of them as a listener, so what are the problems that came to your notice? Okay, don’t worry I list out them for you. The vast difference between registrants and attendees, depleting audience rate by the end and mainly distractions. If these things get better of you while attending a web conference then the speaker is not able to engage you and the webinar is a total waste.
Form a connection with the audience and gain positive feedback by putting the below tips into force for your upcoming webinar.
Think From The Prospect Of Audience:
When you think from the perspective of the audience, it will be a piece of cake to come up with a strategy for your webinar theme. Question yourself why should they attend your webinar? What will they gain from it? Which kind of topics and speaker can engage them?
When you single out each question and discuss with your team the outcome can be brilliant.
Don’t dive headlong once the topic to present once decided since you need to split the concept into three levels Easy, Intermediate and Difficult. So that you know when the audience will drift off and how to prop them up during hardcore section? Pique their interest to make the hour-long web conferencing captivating.
Goals To Reach:
Goals are set to meet and the anticipation of your progress fills you with motivation. You need to make sure that your webinar meets the checklist of the below-stated goals.
* Choose best webinar software.
* Name the Date and Time.
* Set a number for registrations and live up to the challenge of meeting it.
* You may reach your registrations goal, but reaching the attendee’s goal can prove hard. Once registered, remind them timely to attend your webinar.
* Restrained budget to promote Webinar through Social media Platforms and avoid squandering.
* Distinguished Speaker.
* Trail runs before the webinar to check audio and video quality aside from internet connection.
Your progress for each goal determines success.
Settle on a Killer Topic:
You can offer a great niche topic only when you are clear cut on the webinar aim. Whether it is to create awareness or provide solutions? Rooting to promote sales by explaining benefits? Your answer decides the theme.
Genuine value of the company can be explained by prioritizing over a specific topic instead of a general topic to hold the attention of the modern audience. Prepare future-centric content and channelize it for the attendees to soak in. Include segments in between to interact with the audience and some fun stuff to redirect their attention back to the webinar.
When a discussion is carried out on wide range issues it drives the leads and peaks up the interest of attendees on various variables. Optimize and highlight the topic using the keywords as a base on social platforms.
Right Day And Right Time:
Strikeout weekends since its family time or party time. A BIG NO….. for Monday and Friday since employees and everyone seem busy to catch up unfinished work. The best weekdays for you to pick are either Wednesday or Thursday.
Determine the ratio of participants from different time zones attending the webinar globally and set the time. The ideal time to host webinars in America is 11 am to 2 pm chancing the attendance of 39% participants in the start. Host global webinars around 12 p.m. PST or 3 p.m. EST. Being a bit experimental like adding time field in registration can give some favorable outcomes.
Be mindful that the time and data variables seem to garner a great influence on the number to attend.
Should Be Entertaining:
Monitoring listeners in a conventional conference is a bit easy compared to the webinar audience who are victims to distractions like calls, emails, messages, familial intrusions, browsing online etc.,
As per a recent study, the attention span of the present audience doesn’t long for more than 7-10 minutes. Even instructor with great insights can’t hold their attention with an ongoing monologue without real-time examples to color the webinar.
So what is going to be your action plan to stop listeners from turning in and out of the webinar? Initially, you need to win back their interest every 8 to 10 minutes either by a change in topic or life-changing example.
Don’t even give a plan to present a strong script on a boring background, on second thought elevate the content on a great background to give a visual feast to the audience.
Glue them to screens with a great Slide Deck fused with bold colors, eye-popping images, and graphs with user-proven statistics. Play videos in tune with the presentation and propose challenges to stimulate them into solving.
Most effective webinar hosting tip is to surprise your audience. Of course, it needs to be a pleasant surprise like bringing out the famous author or leading expert in-between webinar. It is a win to win situation with author promoting their own book and captivating the viewer’s attention back to the webinar, so consider it as a future investment.
Random questions apart from Surveys, Polls, and Questionaries like to “Write down 3 thought-provoking future transformations you expect from our product?”
And don’t provide extra information on the topic it can dampen their interest on the webcast. Also increase your client base by offering incentives, free consultation, discounts for future webinars, free subscriptions etc.,
Informative Landing Page:
Don’t overlook the importance of a landing page on the conclusion of “online talks.” Showcase your hard work in the form an infographic with a roadmap to your webinar or give descriptive information about speakers and topic besides the form.